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On face value this is an advert for John Neeman Tools, and it shows the process of forging a blade, mounting it in its handle and fashioning a beautiful leather pouch to house it. But beyond that, this beautifully shot video is so much more. It’s a reminder of the thought, time, skills and effort required in making anything of real value. It forces us to see the tacky garishness of mass produced goods. And it is an ode to solitude and mindfulness.