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Eric Kelly was a successful boxer, entering the American Olympic team, winning titles and generally beating the crap out of people. Then he got into a fight outside the ring and took a pool cue to the eye, damaging it to the point that he could no longer fight. So he opened the Church Street Boxing Gym. He is glad he can be around the sport he loves, but is sick of having to coach these weak Wall Street types. It is an unusual way to market one’s business, but it obviously works.