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Frieze Films Tony Baggott directed If Your Stolen Gun Was There, So Were You, Y&R’s new PSA for Gun Free South Africa. The spot calls on all South Africans to hand in their firearms.

“With the ongoing Oscar Pistorius trial, the spotlight is once again on the high levels of gun violence in South Africa, where every day 18 people are shot and killed,” says Bibi Lötter, Y&R’s group creative director.

Over 50 firearms are stolen or lost every day, so the spot uses a clever but simple technique to place gun-owners at the scene of the crime.