Standard Bank - Tablets / Slim (Egg Films)
Runtime
1:26
Author
Egg Films
URL
URL
View count
8,842

Egg Films‘ Slim directed the magical realist Standard Bank ad currently on South African screens. Standard Bank’s new app aims to put childlike joy back into managing your finances, so TBWA\Hunt\Lascaris’ launch commercial uses a girl’s journey to an inner-city ATM to recreate that 80’s sense that technology is magical. In keeping with the 80’s styling, Slim and his talented art department created 90% of the girl’s imagination in camera, with Sinister Studios handling the rest in post.

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