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Lowe Cape Town’s Prudential South Pole commercial won Creative Circle Ad of the Month for September. Directed by Velocity Films’ Keith Rose, the ad demonstrates the power of consistency through the story of Robert Scott’s and Roald Amundsen’s epic race to the South Pole in 1911. If the voice-over sounds familiar, it’s because it’s Sean Bean (Lord of the Rings, Game of Thrones). Searle Street Post hand-painted each frame in post to give it that 100-years-ago look.