Item not found

The new Philips Sonicare Stick With Technology commercial time travels from the dawn of civilisation to ask why most humans are still using 5 000 year old technology to clean their teeth, despite having allowed technology to improve almost every other area of their lives. Directed by Brand New School’s Jonathan Notaro for Ogilvy & Mather, it’s an impassioned plea for humanity to evolve and end the manual brushing era.