Item not found
The new Bell’s SA TV ad – directed by Velocity Films’ Greg Gray – has been hitting the high notes amongst its proudly South African audience.
The heartwarming commercial tells the story of a humble father determined to learn how read. The viewer joins him on his ambitious quest – one that is filled with both grit and grace.
More than just a commercial, it is an ode to humanity and leaves those who’ve watched it feeling just a little warmer on the inside.
Director: Greg Gray, Velocity Films
Production House TV Producer: Helena Woodfine
Group Chief Creative: Alistair King
Executive Creative Directors, King James: Devin Kennedy / Matt Ross
Creative Director, King James: Mike Wilson
Art Director, King James: Cameron Watson
Agency TV Producer: Caz Friedman
Client Service: Sheri Cook
Join the Bell’s Whisky Facebook community, here!