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The new Bell’s SA TV ad – directed by Velocity Films’ Greg Gray – has been hitting the high notes amongst its proudly South African audience.

The heartwarming commercial tells the story of a humble father determined to learn how read. The viewer joins him on his ambitious quest – one that is filled with both grit and grace.

More than just a commercial, it is an ode to humanity and leaves those who’ve watched it feeling just a little warmer on the inside.


Director: Greg Gray, Velocity Films
Production House TV Producer: Helena Woodfine
Group Chief Creative: Alistair King
Executive Creative Directors, King James: Devin Kennedy / Matt Ross
Creative Director, King James: Mike Wilson
Art Director, King James: Cameron Watson
Agency TV Producer: Caz Friedman
Client Service: Sheri Cook

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