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Buckle up ladies and gents; the Year of the Horse is going to be a no holds barred, eyes wide open creative ride.

The new Budweiser Super Bowl XLVIII Puppy Love ad has become the popular beer brand’s most successful yet.
Developed by the agency Anomaly, the ad tracks the friendship between the famous Budweiser Clydesdales horses and a puppy. Oh yeah, it also cleared over 48 Million views in less than two weeks!

‘Some 60 scenes were shot for the winning ad by director Jake Scott — son of Ridley Scott, the director of the Super Bowl ad that started it all 30 years ago, Apple’s 1984 spot.’ (USA Today)

Ultimately, this is a story of friendship… of love. It’s about meeting half way. Of first impressions. History in the making. And finding the tenacity to Always Be Around.

And at the end of the day, just remember, you gotta’ go through the tough times to appreciate the good ones. Just don’t let life pass you by and keep your #BestBuds close at hand.