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Chipotle have done it again, this time with four million YouTube views for their new ad in its first five days online. Scarecrow uses the same formula that worked so well on Back To The Startgorgeous animation, celebrity cover, and environmental message. This time Moonbot takes over from Johnny Kelly as the director/animators, while it’s Fiona Apple covering Pure Imagination from Charlie and the Chocolate Factory instead of Willie Nelson covering Coldplay. There’s also a game this time.

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